Page rank is defined as: There are several ways to increase your sites Search Engine Effectiveness or SEE as RAWDesigners terms it. The more links you have out on the web directing to your site or a particular page on your site the higher your ranking will be. While this is a general rule, it is NOT ALWAYS the case. The links must be good links. This is commonly known as Search Engine Optimization or SEO. Rather than going into all the ways you can have bad links which actually lower your ranking or GOD FORBID get you "black-listed", I will tell you of one sure fire way to increase your traffic. Most of the major search engines have begun to offer searches customized to local areas. As a website owner you NEED to be taking advantage of these. Go to Googles local search for example: Google Maps Local Search Google will allow you to enter information about your business along with pictures and video. Take advantage of this by uploading as much as you can. You can even place a link on your website such as this: That allows people to leave a review of your business. If this was helpful won't you kindly leave a review?